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"Creatively, The Doux has always drawn inspiration from the music community, and this new partnership continues that tradition,” says the brand.
February 23, 2025
By: Lianna Albrizio
Associate Editor
Atlanta-based textured hair care brand The Doux has partnered with hip-hop star MC Lyte as the official beauty sponsor of her “1 of 1” Tour. MC Lyte is making a comeback to the music scene with “1 of 1: Reflections of Lyte Tour,” a tour designed to inspire, uplift and educate listeners. The Doux says it’s honored to support this journey, bridging the worlds of music and beauty. “Hip-hop is more than music—it’s a movement that has profoundly shaped my life,R...
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